February 22, 2025
PeopleKult had a problem that's painfully common: ad spend was going up, but ROI wasn't keeping pace. Customers were coming in the front door — and walking right out the back. 30% of customer churn was tied directly to poor follow-up. The CRM workflows were either too generic or simply missing at the moments that mattered most.
March 2025
HuntCom had no problem getting traffic and first-time buyers, but ROI on ad spend was low. Customers were buying once and disappearing. 30% of churn was caused by poor follow-up — no welcome sequence, no post-purchase nudge, no reason to return.
